Happy Independence Day 2018

Independence Day and August 15 remind us of all the sacrifices our freedom fighters made for the country’s future. In the last 71 years of Independence, India has made progress in every field, be it education or its military and space programmes. And if you want to celebrate the patriotic national holiday by sharing heartfelt wishes, videos, songs and messages, we’ve got plenty for you right here. Here’s how you can wish your friends and family a happy Independence Day 2018.

Independence Day wishes

1. Again, it is time for us to show other nations that we are great people from a great nation. And let’s continue our struggle towards prosperity and betterment of our dear nation. Happy Independence Day.

2. Freedom is never dear at any price. It is the breath of life. What would a man not pay for living? - Mahatma Gandhi.

3. On this special day here’s wishing our dreams of a new tomorrow come true! May your Independence Day day be filled with patriotic spirit!

4. We celebrate bravery of our ancestors and their gift of freedom. Long may our flag wave! Happy Independence Day!

5. Let’s take this day to think about of our past and resolve to build a better future for our country. Wishing you a Happy Independence Day!

6. Freedom in our mind, faith in the words, pride in our souls. Let’s salute the great men and women who made this possible. Happy Independence Day!

7. Ask not what your country can do for you. Ask what you can do for your country! Happy Independence Day!

Here are some Independence Day images you can share on social media:

source: www.hindustantimes.com

25 Ways to Drive Traffic to your Website

5 points of emphasis in the new Google algorithm and what that means for your SEO

G

oogle’s search algorithm changes a lot. Since 2000, there have been hundreds of large and small updates (you can view the full list here) that affect whether your content climbs or falls down search engine results pages (SERPs). For marketers, this means a new Google algorithm is always on the horizon.

These frequent and tight-lipped algorithm changes lead to much speculation around how businesses can change their SEO strategy to stay at the top of the rankings. While we never know exactly how the algorithm changes, in this post, we’re going to look at five areas you should pay attention to, to help adapt your SEO strategy accordingly.

1. Mobile-first index

With 60% of searches now performed on mobile devices, mobile compatibility is increasingly important as Google shifts its focus from mobile-friendly to mobile-first. The search giant has already split its search index in two—one for mobile, one for desktop, and announced back in November 2016 that mobile would eventually take priority:

“Our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.”

That time has now come. In 2018, Google will combine the two search indexes into one, which will prioritise mobile when crawling.

What should you do?  

Check how suited your website currently is to mobile browsing with Google’s Mobile-Friendly Test, which will tell you if your website is easy to use on a mobile device.

You must ensure your mobile site performs as well (if not better) than your desktop site. This means all your site elements must be functional and crawlable on mobile. It’s no longer enough to have a link to ‘view on desktop’ for webpages that don’t perform well on smartphones.

2. More focus on Featured Snippets

‘Featured Snippets’ appear above regular results on SERPs (referred to as position #0). So, if you can rank for them, they can provide a serious boost to your click-through rate and site traffic. Featured Snippets take many forms, from lists or reviews to event dates and answer boxes.

Google are going to continue to expand Featured Snippets in 2018, giving more importance to structured data. Structured data is a line of code that you can add to your site’s HTML that can provide Featured Snippets (also known as rich search results). By adding structured data, you can, for example, score an answer box for a common customer pain point in your industry or create a Knowledge Card for a more visually appealing overview of your company.

What should you do? Here’s what you need to do to add the structured data for Featured Snippets into your HTML:

• Customize the code snippet
• Create a Google Tag Manager tag
• Paste the code into the “Custom HTML” text box and save the tag
• Create a new trigger
• Return to “Schema markup” and add the “Page view” as it’s trigger
• Publish
• Test using the Structured Data Testing Tool

Look out for an upcoming tutorial post on how-to create featured snippets to get your content up Google’s search rankings!

3. Telling it how it is

Voice search has been one of the biggest growers thanks to AI assistants like Cortana, Alexa and Google Assistant. In the past 10 years, voice searches on Google have grown 3,500%, and 40% of adults now use voice search once per day.

As we can expect this upward trend to continue, this puts further focus on mobile optimisation. But voice search also has the potential to change the structure of search terms. We can predict more ‘natural’ search phrases will come through voice search, as people tend towards asking more fully-formed questions.

It’s worth noting that voice search will work hand-in-hand with Featured Snippets moving forward as AI like Google Assistant will read featured snippets aloud as the answer to querying search terms.

What should you do? Voice search will use longtail keywords – more conversational phrases should be used when optimizing for voice search. Your keyword strategy should match this. As they are more specific, long tail keywords generally have a lower search volume, but that also results in less competition and a higher conversion rate, i.e. the people searching for those longtail keywords know what they want.

Consider posing your voice search phrases as questions: “How to improve my SEO score?” for example. If you can combine this with Featured Snippet answers, you can make a considerable jump up Google’s SERP.

4. ‘Linkless’ mentions

In 2017, Google Webmaster Trends Analyst Gary Illyes suggested that Google can now associate mentions without a physical link. These so-called ‘linkless mentions’ (i.e. positive reviews, testimonies, and other un-linked mentions of your company) will play a factor in SEO.

What to do: Try to gain as many positive mentions of your company, its products and people as possible. Whether it’s on your blog, website, or on external sites, Google will treat these testimonials favouringly, even if they are not hyperlinked. Don’t neglect real links, though, as these still give these mentions substance and evidence if people want to check what you’re saying is true. This isn’t an excuse to start embellishing your company!

5. Security-centric

Google admitted a while back that they prefer HTTPS sites in terms of security, and so rank them a little higher. In their recent roadmap, they revealed that in 2018 they will start punishing publishers who fail to add an SSL to their site.

What should you do? By enabling an SSL (secure socket layer) on your site, you can ensure any information going to and from your server is encrypted. This is what differentiates “https” from “http” (the ‘S’ stands for secure) and is a must if your site uses things like geolocation, online payments, or notifications that require the confidential transferral of information. Acquiring an SSL isn’t difficult—all you have to do is purchase a certificate and get your site host to activate and install it. The first free SSL certificates are being introduced, too.

Your new Google

Google Algorithm Update: August 2018 (Did Your Rankings Drop?)

It’s believed that sometime around May 18th, a significant charge was made to Google’s algorithm that has affected many top sites in a negative way.

Of course, due to their only being up to “10 blue links” on a page, this means a lot of sites have received positive improvements from these updates as well.

Something to keep in mind if you have been affected by these updates is that there are said to be 500 to 600 Google algorithm updates each year.

There’s really no surprise in seeing that “something has changed” and your rankings and traffic can be impacted by that.

Something you should always keep in mind when it comes to overall search results is whether you are really the best result for a user query?.

Of course, there are things you can do to improve rankings such as on-site SEO, being optimised for answer boxes (rank zero) and building links to your site, but it’s important to keep in mind “What Google might be thinking.”

If your design needs work, your user experience isn’t great and others provide better value to search users, that could be at the core of your problems.

Something people mistakenly think is a Google algorithm update may actually be something else that is negatively impacting a websites rankings.

For example, one reader reached out to me about a possible negative SEO attack he had received on his health blog.

This turned out to be a manual penalty for schema markup that the webmaster hadn’t noticed.

Google Panda 4.2 Is Here; Slowly Rolling Out

Google says a Panda refresh began this weekend, but will take months to fully roll out.

Panda 4.2, July 18, 2015 (2-3% of queries were affected; confirmed, announced)

Google said this impacted about 2-3% of English language queries.more info

Happy International Yoga Day

Yoga is the Best for Medicine to keep your mind and body calm, Yoga is the best Way to fit your body, your mind and your heart. Nothing can make you calm and nothing will help you when you are really suffered from Stress, it is only Yoga can make you calm and cool from mentally and physically stressed. It will relieves you from the body pain and it is says that If you do Yoga regularly it will endure your energy level and it will give you a positive strength and Yoga is like a meditation.

Yoga Allows You to Rediscover a Sense of Wholeness on Your Life,Where You do not Feel Like You are Constantly Trying to Fit Broken Pieces Together. Happy World Yoga Day

Search Engine Optimization Trends For 2015